Max Factor False Lash Effect Fusion Mascara


For me, trying to find the right mascara has never been the simplest of tasks. I’ve gone year after year sticking to the brands I know that will do the job, but never being able to find that ‘perfect’ one. I was wowed by Benefit’s They’re Real Mascara, however I wasn’t wowed by the £19.50 price tag. I don’t mind owning the miniature version and using it for a special occasion, but I still can’t justify using the real thing on a daily basis. I’ve been looking for something more price-friendly, and have been trying out Max Factor’s False Lash Effect Fusion Mascara.


Max Factor claims to have created their first super-volumising and lengthening mascara in one; sounds amazing, right? While I didn’t have huge hopes at first for this £11.99 mascara, after using this for a couple of weeks I can safely say it does both. It doesn’t have my typical go-to applicator, offering a plastic brush with fine bristles. At first glance this did not give me high hopes; however this type of brush allows you to get right to the root of your lashes, getting the maximum amount of volume available. It takes two applications to get the right amount I want, but it never looks clumpy. I’ll go in with the first layer, heavily coating the lashes then giving them time to dry. I’ll then apply the second layer, giving me long, luscious, natural-looking lashes! And most definitely not spidery; a look I used to love for some reason…

Processed with VSCOcam with c1 preset Processed with VSCOcam with c1 preset

(The pictures above were taken after around 10 hours wear)

This is the best mascara I’ve found yet on the high-street. It’s still no They’re Real, however for nearly half the price it definitely comes close and isn’t anywhere near the hassle to get off.

Have you tried Max Factor’s False Lash Effect Fusion Mascara?



  1. 11 September, 2014 / 9:51 am

    Looks great ! Need to try it ! Thank you for the review !
    Love Max factor. I’m using it’s brow pen since 10 years. I tried high en brands but was desapointed and came back to thi MF pen.

    • sarahdxo
      12 September, 2014 / 7:26 pm

      Glad you liked it! I’ve never really used Max Factor before, but I’m intrigued by this brow pen now! 🙂 xx

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